by Jeffrey Henning | May 17, 2019 | In the News
Data is sexy.It powers algorithms, finances and my favorite PR campaigns. While we can source it a few different ways, surveys are a powerful way to get strong data and tell trend stories, capture consumer sentiment or validate a company’s product.Read more at...
by Jeffrey Henning | May 16, 2019 | B2B Surveys, In the News, Retail Surveys
…Amazon, Apple and Facebook have trained consumers to expect personalization in their buying experience. A recent Evergage and Researchscape International survey found 87 percent of marketers experienced success with personalization yet think their organizations...
by Jeffrey Henning | May 3, 2019 | Blog, MRII
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile...
by Jeffrey Henning | May 3, 2019 | B2B Surveys, Cloud Platform Surveys, Employee Surveys, In the News
When legacy Business Intelligence (BI) solutions emerged, the goal was to simplify data access and analysis across an entire company. Sadly, the benefits of these solutions were never realized. Decades later, companies still aren’t seeing the adoption they...
by Jeffrey Henning | May 1, 2019 | In the News
Email serves up a constant conundrum. We need it to get our work done, yet seeing the number of unread missives ratchet up over the course of the day can send even the most steady among us into a sweat. Unfortunately, we are often not our best selves coping with the...
by Jeffrey Henning | Apr 29, 2019 | Blog, MRII
At IIEX North American in Austin last week, Marian Anderson, research director at Microsoft, and Zontziry Johnson, MR manager at Microsoft (and member of the MRII Board of Directors), presented an update on how Microsoft is transforming its insights function....
