by Jeffrey Henning | May 3, 2019 | Blog, MRII
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile...
by Jeffrey Henning | May 3, 2019 | B2B Surveys, Cloud Platform Surveys, Employee Surveys, In the News
When legacy Business Intelligence (BI) solutions emerged, the goal was to simplify data access and analysis across an entire company. Sadly, the benefits of these solutions were never realized. Decades later, companies still aren’t seeing the adoption they...
by Jeffrey Henning | May 1, 2019 | In the News
Email serves up a constant conundrum. We need it to get our work done, yet seeing the number of unread missives ratchet up over the course of the day can send even the most steady among us into a sweat. Unfortunately, we are often not our best selves coping with the...
by Jeffrey Henning | Apr 29, 2019 | Blog, MRII
At IIEX North American in Austin last week, Marian Anderson, research director at Microsoft, and Zontziry Johnson, MR manager at Microsoft (and member of the MRII Board of Directors), presented an update on how Microsoft is transforming its insights function....
by Jeffrey Henning | Apr 27, 2019 | Arts & Entertainment Surveys, consumer-research, Games Industry Surveys, In the News, MRX Surveys
Over one in five American adults (23%) with online access have played a tabletop role-playing game (TTRPG) such as Dungeons & Dragons (D&D), Pathfinder, or GURPs. While 45% of men under 45 years old have played, less than 10% of men over 55 have played; 39% of...
by Jeffrey Henning | Apr 27, 2019 | consumer-research, MRX Surveys
When Emailing Vendors, Clients Want Auto-acknowledgments and Same-Day Answers A fifth of American adults (22%) need to communicate with vendors or suppliers to the organization they work for. When these workers have to email a vendor, 41% report that it is extremely...
