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E-shoppers prefer ‘Try Before You Buy’ payment choice

E-shoppers prefer ‘Try Before You Buy’ payment choice

by Jeffrey Henning | Jun 13, 2018 | Consumer Surveys, E-Commerce Surveys, Finance Surveys, In the News, Retail Surveys

Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer ‘Try Before You Buy’ payment choice, says a recent study. This facility has also helped retailers address the...
E-shoppers prefer ‘Try Before You Buy’ payment choice

Instant Financing Impacts Online Furniture Sales

by Jeffrey Henning | Jun 22, 2017 | B2B Surveys, Consumer Surveys, E-Commerce Surveys, Finance Surveys, In the News, Worldwide Surveys

The presence of instant financing options on retail websites can help spur online furniture sales, according to payment provider Klarna. Klarna, which made a name for itself in Europe by enabling online transactions using only a postal code or email address for...
Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics

Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics

by Jeffrey Henning | Jul 5, 2016 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys, Worldwide Surveys

Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant personalized content, messages and experiences in real-time across Websites, social media, email and mobile devices to foster...
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