Act! Released Findings On the Role of CRM in Today’s SMBs

Act! Released Findings On the Role of CRM in Today’s SMBs

In May, we partnered with Act! to survey 1,146 U.S. small and medium-sized business owners and managers. The study was conducted to better understand how their usage of customer relationship management (CRM) and marketing automation solutions have impacted their...
Industry Research : ASAPP CX Report Reveals 85% of Customer Service Agents Don’t Want to Return to Contact Centers

Industry Research : ASAPP CX Report Reveals 85% of Customer Service Agents Don’t Want to Return to Contact Centers

Our study “Is the Future of Service at Home?” for ASAPP, an AI Cloud company, was recently published. Conducted from March to April 2022, we queried 572 Customer Support, Sales and Technical Agents who live and work in the United States their feelings...
9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

(Updated to reflect new citation April. 19, 2022) As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the why behind...