Inside a Pet Parent’s Head: The National Pet Owner Preferences Study

by Jeffrey Henning | Jan 6, 2018 | B2B Surveys, In the News, Petcare Industry Surveys

By Charlotte Biggs, COO, IBPSA [Independent survey of more than 650 pet owners asks the why versus the how much they invest in certain pet boarding, petting sitting services and apps, and veterinary services] Why do pet owners make certain pet care decisions? The...

ABI Research: Applying data analytics to wearables provides further benefit

by Jeffrey Henning | Dec 20, 2017 | B2B Surveys, Business Intelligence and Data Analytics Surveys, Consumer Surveys, Healthcare Surveys, In the News

The application of data analytics to conventional wearable devices adds further benefit to the technology and provides users with actionable information, argues ABI Research. ABI Research’s report ‘Wearable Data Analytics and Business Models’ argues there...

Using Wearable FItness Devices

by Jeffrey Henning | Dec 19, 2017 | B2B Surveys, Consumer Surveys, Food and Fitness Surveys, Healthcare Surveys, In the News

Forty percent of Americans, ages 18 or older, have used a wearable device for tracking their health, exercise activity or sports performance, and among those who now own a so-called “wearable,” more than half (51%) say they use it at least once daily and 70% say they...

Small Business Banking App Seed Nixes Monthly Fee

by Jeffrey Henning | Nov 16, 2017 | B2B Surveys, Consumer Surveys, Finance Surveys, In the News

ME-focused digital banking app Seed is getting rid of its monthly fee and will now be free for customers. The San Francisco-based fintech used to charge its customers $9 per month, but after conducting a survey, CEO Brian Merritt told Bank Innovation that he realized...

Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

by Jeffrey Henning | Oct 25, 2017 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys, Retail Surveys

Mission Control Marketing, the essential agency partner to the CMO at mid-sized b-to-b organizations, today revealed new findings from its study about mapping the impact of marketing on the b-to-b customer journey. In partnership with market research firm,...

Four Ways Manufacturing Organizations Can Prepare For The Digital Transformation

by Jeffrey Henning | Sep 28, 2017 | B2B Surveys, Cloud Platform Surveys, In the News, Management Consulting Surveys, Manufacturing Surveys

In our April 2017 study for TriCore Solutions we asked 236 respondents who work in IT or Technology Implementation at companies with 250+ employees about their feelings towards cloud technology adoption. Of those asked, 91 percent think IT spending needs to be...