Neal Cole’s Myth Buster: #49 on the Researchscape 50

Coming in 49th of the Researchscape 50, the most mentioned sites on the #MRX Twitter channel is Neal Cole’s Tumblr site, “Myth Buster”, proving that a company brand and a quantity of posts are optional when it comes to creating quality content valued by market...

uSamp: #50 on the Researchscape 50

Coming in 50th of the Researchscape 50, the most mentioned sites on the #MRX Twitter channel is the uSamp blog. uSamp is one of the fastest growing research companies and often shares customer case studies. In addition, uSamp’s CEO, Matt Dusig, occasionally posts on...

Google Domestic Trends for Predictive Validity

Back in June, Ray Poynter shared some great tips for how market researchers can use Google Insights for Search (see How to use Google Insights as a research tool [PDF]). In that same spirit, I want to encourage U.S. market researchers to check out Google Domestic...

Which Pre-Election Poll was Most Accurate?

Which public poll came closest to the actual 2012 presidential election results? Costas Panagopoulos, Ph.D., director of Fordham’s Center for Electoral Politics and Democracy and associate professor of political science, has ranked which polling organizations...

Cartograms: A Visualization Technique for Researchers

As market researchers seek out better visualization techniques, it is worth investigating the cartogram. A cartogram is a map in which geographic entities (counties, states or countries) are resized according to any dimension of interest: population, sales, or – given...