Warc: #43 on the Researchscape 50

Coming in 43rd of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Warc’s site, subtitled “Ideas and evidence for marketing people”. Previously known as the World Advertising Research Center, Warc publishes five magazines, including the...

Brand Assessment to Maximize Appeal to Gen Y

InSites’ CRUSH Model Correlates to Generation Y Brand Leverage Joeri Van den Bergh (@Joeri_InSites), co-founder of InSites Consulting and author of How Cool Brands Stay Hot: Branding to Generation Y, shared the results of his research in a webinar yesterday. InSites...

The Telegraph: #45 on the Researchscape 50

Coming in 45th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is The Telegraph. Not all of the Researchscape 50 sites are research or marketing specific: The Telegraph, website of the UK newspapers The Daily Telegraph and The Sunday...