Coming in 44th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Michaela Mora’s blog for her firm, Relevant Insights, a full-service research firm in Texas. Michaela distills complex subjects into key guidelines, which contribute to the popularity of her posts. Her site also features two handy research tools, a sample size calculator and a margin of error calculator.
Some of Relevant Insights’s top posts from the past year:
Read Relevant Insights’s blog
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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