by Jeffrey Henning | Jan 31, 2013 | Blog
Back in June, Ray Poynter shared some great tips for how market researchers can use Google Insights for Search (see How to use Google Insights as a research tool [PDF]). In that same spirit, I want to encourage U.S. market researchers to check out Google Domestic...
by Jeffrey Henning | Jan 4, 2013 | Blog
Which public poll came closest to the actual 2012 presidential election results? Costas Panagopoulos, Ph.D., director of Fordham’s Center for Electoral Politics and Democracy and associate professor of political science, has ranked which polling organizations...
by Jeffrey Henning | Nov 15, 2012 | Blog
As market researchers seek out better visualization techniques, it is worth investigating the cartogram. A cartogram is a map in which geographic entities (counties, states or countries) are resized according to any dimension of interest: population, sales, or – given...
by Jeffrey Henning | Jun 7, 2012 | Blog
Barry Jennings of Dell presented yesterday at the 2012 Annual Conference of the Marketing Research Association. Barry described himself in Twitter hashtags as “#PassionateInsightsProfessional #TripleCollegeTuitionPayer #GlobalTraveler and #ConstantLearner”. “You can’t...
by Jeffrey Henning | Jun 5, 2012 | Blog
Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego yesterday. “This is the first time I have ever spoken to a market research conference. Please aim tomatoes and eggs at my head so I can keep my jacket clean!” He was candid,...
by Jeffrey Henning | May 16, 2012 | Blog
A common theme this afternoon at the Front End of Innovation conference was using storytelling for powering innovation and navigating change. Noelle Chun, Storyteller & Digital Strategist for Yahoo!, provided “a highly tactical, practical useful guide to...
