by Jeffrey Henning | Jun 7, 2012 | Blog
Barry Jennings of Dell presented yesterday at the 2012 Annual Conference of the Marketing Research Association. Barry described himself in Twitter hashtags as “#PassionateInsightsProfessional #TripleCollegeTuitionPayer #GlobalTraveler and #ConstantLearner”. “You can’t...
by Jeffrey Henning | Jun 5, 2012 | Blog
Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego yesterday. “This is the first time I have ever spoken to a market research conference. Please aim tomatoes and eggs at my head so I can keep my jacket clean!” He was candid,...
by Jeffrey Henning | May 16, 2012 | Blog
A common theme this afternoon at the Front End of Innovation conference was using storytelling for powering innovation and navigating change. Noelle Chun, Storyteller & Digital Strategist for Yahoo!, provided “a highly tactical, practical useful guide to...
by Jeffrey Henning | May 15, 2012 | Blog
John Hodgson, direct of Innovation Pipeline Management at The Coca-Cola Company, shared his views on balancing multiple innovation needs at the Portfolio Optimization Summit at the Front End of Innovation today in Orlando. “You’re listening to someone who has works...
by Jeffrey Henning | Jan 31, 2012 | Blog
Paul Dumbowsky of Idea Vibes discussed crowdsourcing for innovation at the Online Research Methods conference in London last week. Why is crowdsourcing important? Paul quoted Yochai Benkler of Harvard: “The world is becoming too fast, too complex and too networked for...
by Jeffrey Henning | Jan 26, 2012 | Blog
Paul Child of Join the Dots presented an EasyJet case study at the Online Research Methods conference this morning in London. He began by quoting Claude Debussey: “Music is the space between the notes.” Similarly, a community is much more than the topics or questions...
