Coming in 43rd of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Warc’s site, subtitled “Ideas and evidence for marketing people”. Previously known as the World Advertising Research Center, Warc publishes five magazines, including the International Journal of Market Research. Of the over 200 Warc articles shared on #MRX, here are some of the most popular.
Some of Warc’s top posts from the past year:
- Brand owners embrace sustainability
- Unilever finds “purpose”
- Consumers doubt brands’ social motives
- Emotion key for brands