Coming in 45th of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is The Telegraph. Not all of the Researchscape 50 sites are research or marketing specific: The Telegraph, website of the UK newspapers The Daily Telegraph and The Sunday Telegraph, is evidence of the many UK researchers who use #MRX on Twitter. From The Telegraph’s thousands of articles, the ones retweeted most tend to be about research, opinion polls or technology.
Some of The Telegraph’s top posts from the past year:
- Creative Career that Hits the Right Notes [profile of 25 year-old market researcher]
- Wisdom Index Poll [asking respondents the election outcome outperforms asking them how they will vote]
- Britons increasingly opting for ‘nearcations’
Read The Telegraph’s blog
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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