by Jeffrey Henning | Dec 1, 2014 | Blog
Most Read Here are our most-read Research Access articles in November: The Potential of iBeacon for Mobile Research Revenue Growth of the Top 50 U.S. Market Research Firms The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad by Michalis Michael 6 Ways Market...
by Jeffrey Henning | Dec 1, 2014 | Blog
Industry conferences are a good chance for professionals to discuss the changes their industry is undergoing, the direction it’s headed and best practices. Last week, the New England chapter of the Marketing Research Association hosted its fall conference in Waltham,...
by Jeffrey Henning | Nov 27, 2014 | Blog
Today’s the American holiday of Thanksgiving – my favorite holiday. Free of the commercialism of Christmas, it is a simple, unadorned day of celebration, centering on food and family and thankfulness. I’m thankful for Thanksgiving itself. When I lived in Europe, I...
by Jeffrey Henning | Nov 25, 2014 | Blog
At last week’s fall conference of the New England chapter for the Marketing Research Association, Katie Cleary shared how Campbell’s has embraced a more agile innovation process. Katie is the manager of consumer insights for V8 vegetable and fruit juices...
by Jeffrey Henning | Nov 19, 2014 | Blog
Panel companies do a great job of profiling their members for common attributes. Need to survey Hispanics under 30 years old? No problem. Need to survey divorced college graduates? No problem. Need upper-income parents? Again, no problem! But what if you need to...
by Jeffrey Henning | Nov 10, 2014 | Blog
The first time I heard the term microfencing I pictured a miniature John Carter sword fighting aliens on the moons of Mars. A sign of a misspent youth reading sword-and-planet stories. For microfencing is actually just a more precise form of geofencing. In geofencing,...
