Monthly Mosts: iBeacon, Mobile & Beyond

Most Read Here are our most-read Research Access articles in October: The Potential of iBeacon for Mobile Research General Mills Market Research Goes Mobile and Beyond by Julie Kurd Mobile Surveys and MROCs Are Now Mainstream Growing the Market Research Function Using...

The Potential of iBeacon for Mobile Research

At the Marketing Research Association’s Insights & Strategy Conference in June, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.”...

Trends in Quantitative Research Methods

According to the most recent GreenBook survey of market researchers, penetration of online surveys actually accelerated, jumping from 82% to 89% in nine months, after climbing from just 78% to 82% in the prior year. This climb is surprising given that growth usually...

Mobile Surveys and MROCs Are Now Mainstream

It’s official! According to the most recent edition of GRIT, available today, mobile surveys and market research online communities are no longer emerging techniques; both are used by a majority of researchers: 56% of respondents have used MROCs, up from 49% in the...

The Paradox of Surveys of Small Population Sizes

Unfortunately for market researchers, the science of sampling error is often counterintuitive. For instance, the public considers convenience samples with tens of thousands of responses to be more accurate than random samples with 400 responses, not realizing that the...