by Jeffrey Henning | Nov 2, 2014 | Blog
Most Read Here are our most-read Research Access articles in October: The Potential of iBeacon for Mobile Research General Mills Market Research Goes Mobile and Beyond by Julie Kurd Mobile Surveys and MROCs Are Now Mainstream Growing the Market Research Function Using...
by Jeffrey Henning | Oct 29, 2014 | Blog
At the Marketing Research Association’s Insights & Strategy Conference in June, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.”...
by Jeffrey Henning | Oct 17, 2014 | Blog
According to the most recent GreenBook survey of market researchers, penetration of online surveys actually accelerated, jumping from 82% to 89% in nine months, after climbing from just 78% to 82% in the prior year. This climb is surprising given that growth usually...
by Jeffrey Henning | Oct 16, 2014 | Blog
It’s official! According to the most recent edition of GRIT, available today, mobile surveys and market research online communities are no longer emerging techniques; both are used by a majority of researchers: 56% of respondents have used MROCs, up from 49% in the...
by Jeffrey Henning | Oct 11, 2014 | Blog
Unfortunately for market researchers, the science of sampling error is often counterintuitive. For instance, the public considers convenience samples with tens of thousands of responses to be more accurate than random samples with 400 responses, not realizing that the...
by Jeffrey Henning | Oct 1, 2014 | Blog
Just as Affectiva found that combining self-reported data with facial coding produced better results, Carlos Jaime Velasco of Neurosketch in Columbia found that combining old and new research methods offers a better understanding of consumer behavior, he reported at...
