Although Outspoken About Employer Expectations, Gen Z Workers Admit to Social Discomfort—Here’s How That Can Be a Company Opportunity

For learning and engagement platform firm Kahoot!, we conducted a survey of 1,015 Gen Z respondents from July 18 to August 2, 2023. This study found that 90% of Gen Z workers face anxiety in their professional live; 35% of these workers experience these stresses on a daily basis. Kahoot!’s VP James Micklethwait had this to say on the matter “This study validates that to help their Gen Z employees bring their A-game to work, employers need to place soft skills advancement at the top of their priorities list while also experimenting with innovative, quick and real approaches to communication and training which are mindful of their social discomfort.”

This survey ed to extensive coverage from influencers, the HR trade press, industry press, and international websites. Influencers who shared the findings included Aspen Institute, New America, and Indeed.com. In the trade press, articles appeared in Agility PR Solutions, Personnel Today, HCM Technology Report, HR Dive, etc.; in industry trade press, Tech Radar, Food Industry Executive, Becker’s Hospital Review, etc.; internationally, Nordic Daily, HR Director New Zealand, and the International Association of Workforce Professionals, and elsewhere.

Author Notes:

Jeffrey Henning

Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.