Industry conferences are a good chance for professionals to discuss the changes their industry is undergoing, the direction it’s headed and best practices. Last week, the New England chapter of the Marketing Research Association hosted its fall conference in Waltham, Massachusetts. The day featured speakers on behavioral economics, data repositories and research careers. Here are some of the main takeaways from the conference.
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- When and How to Use Bipolar Scales
- Pros and Cons of Including Partial Responses to Surveys
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