Monthly Mosts: Concept Tests, Mobile Surveys, MaxDiff

Most Read

Here are our most-read Research Access articles in November:

1. The Potential of iBeacon for Mobile Research
2. Revenue Growth of the Top 50 U.S. Market Research Firms
3. The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad by Michalis Michael
4. 6 Ways Market Researchers Can Use Social Media Analytics by Greg Timpany
5. Don’t Let a Concept Test Kill the Concept by Martha Guidry
6. General Mills Market Research Goes Mobile and Beyond by Julie Kurd
7. Creating Mobile Surveys as Subsets of Traditional Online Questionnaires by Julie Kurd
8. The Mere Exposure Effect: Advertising to the Subconscious by Joel Weinberger
9. Maximum Difference Scaling Provides Better Importance Data by Greg Timpany
10. Growing the Market Research Function Using Behavioral Economics

#MRX Elsewhere

And some of my articles for other sites:

• The Qual Sandwich For Researchers On No-Carb Diets – FocusVision Blog – Once upon a time, when most market research projects took three to six months to complete, we would sandwich large quantitative studies between two slices of qualitative research.
• Contrasting Qual vs. Quant in an Age of Abundance – FocusVision Blog – If a tool-based approach is no longer appropriate, what is?
• 7 Best Practices for Writing Better Screeners – uSamp Blog – I belong to a few panels, and I see some horrible screeners. Here are some suggestions for improving them.
• Behavioral Economics, Data Repositories & Research Careers – uSamp Blog – A recap of November’s fall conference of the New England chapter for the Marketing Research Association (NEMRA).
• Campbell Soup Adopts a More Agile Innovation Process – Gutcheck Blog – At NEMRA, Katie Cleary shared how Campbell’s has embraced a more agile innovation process. Katie is the manager of consumer insights for V8 vegetable and fruit juices at the Campbell Soup Company, a product line generating over $700 million a year.
• Microfencing Across the Universe – GreenBook Blog – Will microfencing usher in a new wave of mobile market research, or will it be as big a bomb at the box office as John Carter?

Author Notes:

Jeffrey Henning

Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.