Here are our most-read Research Access articles in November:
- The Potential of iBeacon for Mobile Research
- Revenue Growth of the Top 50 U.S. Market Research Firms
- The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad by Michalis Michael
- 6 Ways Market Researchers Can Use Social Media Analytics by Greg Timpany
- Don’t Let a Concept Test Kill the Concept by Martha Guidry
- General Mills Market Research Goes Mobile and Beyond by Julie Kurd
- Creating Mobile Surveys as Subsets of Traditional Online Questionnaires by Julie Kurd
- The Mere Exposure Effect: Advertising to the Subconscious by Joel Weinberger
- Maximum Difference Scaling Provides Better Importance Data by Greg Timpany
- Growing the Market Research Function Using Behavioral Economics
And some of my articles for other sites:
- The Qual Sandwich For Researchers On No-Carb Diets – FocusVision Blog – Once upon a time, when most market research projects took three to six months to complete, we would sandwich large quantitative studies between two slices of qualitative research.
- Contrasting Qual vs. Quant in an Age of Abundance – FocusVision Blog – If a tool-based approach is no longer appropriate, what is?
- 7 Best Practices for Writing Better Screeners – uSamp Blog – I belong to a few panels, and I see some horrible screeners. Here are some suggestions for improving them.
- Behavioral Economics, Data Repositories & Research Careers – uSamp Blog – A recap of November’s fall conference of the New England chapter for the Marketing Research Association (NEMRA).
- Campbell Soup Adopts a More Agile Innovation Process – Gutcheck Blog – At NEMRA, Katie Cleary shared how Campbell’s has embraced a more agile innovation process. Katie is the manager of consumer insights for V8 vegetable and fruit juices at the Campbell Soup Company, a product line generating over $700 million a year.
- Microfencing Across the Universe – GreenBook Blog – Will microfencing usher in a new wave of mobile market research, or will it be as big a bomb at the box office as John Carter?