by Jeffrey Henning | Dec 25, 2014 | Blog
At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is...
by Jeffrey Henning | Dec 12, 2014 | Blog
p>I recently had the opportunity to interview Dr. Stephen Jenkins, a founding member of the Triple-S Group and, in his day job, managing director of Snap Surveys. He brought me up to date on the Triple-S Group’s work. Q: What is the Triple-S standard? A: The goal...
by Jeffrey Henning | Dec 10, 2014 | Blog
At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the differences between iPhone and Android users, and between smartphone users and the general Internet population. The rise of...
by Jeffrey Henning | Dec 5, 2014 | Blog
One of the pleasures of volunteering on the Board of the Marketing Research Association (MRA) has been the opportunity to get to know Howard better. Howard Fienberg, PLC is the director of government affairs for the MRA and champions the needs of the industry to...
by Jeffrey Henning | Dec 1, 2014 | Blog
Industry conferences are a good chance for professionals to discuss the changes their industry is undergoing, the direction it’s headed and best practices. Last week, the New England chapter of the Marketing Research Association hosted its fall conference in Waltham,...
by Jeffrey Henning | Dec 1, 2014 | Blog
Most Read Here are our most-read Research Access articles in November: The Potential of iBeacon for Mobile Research Revenue Growth of the Top 50 U.S. Market Research Firms The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad by Michalis Michael 6 Ways Market...
