by Jeffrey Henning | Jan 6, 2015 | Blog
To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. A vice president of market research for a financial firm shared a case study last week at the Marketing Research...
by Jeffrey Henning | Dec 30, 2014 | Blog
The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms [PDF]. I was especially interested in analyzing the companies by growth rate. Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25...
by Jeffrey Henning | Dec 25, 2014 | Blog
At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is...
by Jeffrey Henning | Dec 12, 2014 | Blog
p>I recently had the opportunity to interview Dr. Stephen Jenkins, a founding member of the Triple-S Group and, in his day job, managing director of Snap Surveys. He brought me up to date on the Triple-S Group’s work. Q: What is the Triple-S standard? A: The goal...
by Jeffrey Henning | Dec 10, 2014 | Blog
At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the differences between iPhone and Android users, and between smartphone users and the general Internet population. The rise of...
by Jeffrey Henning | Dec 5, 2014 | Blog
One of the pleasures of volunteering on the Board of the Marketing Research Association (MRA) has been the opportunity to get to know Howard better. Howard Fienberg, PLC is the director of government affairs for the MRA and champions the needs of the industry to...
