by Jeffrey Henning | Mar 2, 2015 | Blog
Your customers are like Mr. Spock from Star Trek. (Leonard Nimoy, rest in peace.) In popular culture (as opposed to geek culture), Spock has become a synonym for cold-blooded logical thinking. But, as the true geek knows, Spock’s father was from Vulcan and his mother...
by Jeffrey Henning | Jan 16, 2015 | Blog
Here are some of the 2015 market research conferences on our radar. January 27 Net Gain Conference 2015 MRIA Toronto January 29 Kids and Youth Research MRS London February 3 Media Insights & Engagement Conference IIR San Diego February 4 Qualitative 360 – Europe...
by Jeffrey Henning | Jan 13, 2015 | Blog
Social media monitoring can be fragile. I’ve been recapping the top 5 research links of the week since I coined the #MRX hashtag back in July of 2010. Originally I did it by hand, and then I had one of my sons automate the process for me in June of 2011. He had to...
by Jeffrey Henning | Jan 6, 2015 | Blog
To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. A vice president of market research for a financial firm shared a case study last week at the Marketing Research...
by Jeffrey Henning | Dec 30, 2014 | Blog
The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms [PDF]. I was especially interested in analyzing the companies by growth rate. Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25...
by Jeffrey Henning | Dec 25, 2014 | Blog
At the ESOMAR 3D Digital Dimensions conference in Boston this week, Olga Churkina of Fresh Intelligence Research and Tristan Morris of PepsiCo shared a fascinating mobile ethnography case study which featured a game of Marketing VPs vs. Aliens. And the great news is...
