by Jeffrey Henning | Jun 2, 2015 | Blog
Megan Daniels, a vice president with Phoenix Marketing International, shared four common problems with normative databases at the annual spring NEMRA conference last week. Norms are typically used to compare the results of a survey to: whether for a concept test or an...
by Jeffrey Henning | May 21, 2015 | Blog
In a webinar today, Annie Pettit, the chief research officer of Peanut Labs, shared 10 tips to make better use of survey sampling. 1. Have a SMART objective. Annie advocates setting a goal that is S.M.A.R.T.: Specific, Measurable, Attainable, Relevant, and...
by Jeffrey Henning | May 19, 2015 | Blog
We asked GRIT participants to select a few voluntary questions to answer pertaining to their views on the short and long-term changes in the industry. For one of those questions respondents were asked, “If market researchers want to be successful in 30 years, the one...
by Jeffrey Henning | Mar 16, 2015 | Blog
A convenience sample is simply any list, panel, or source of potential respondents. At Researchscape, we do lots of surveys of convenience samples. Because, of course, they’re convenient. Also, cheap. We use house lists of emails of prospects, customers, and lapsed...
by Jeffrey Henning | Mar 2, 2015 | Blog
Your customers are like Mr. Spock from Star Trek. (Leonard Nimoy, rest in peace.) In popular culture (as opposed to geek culture), Spock has become a synonym for cold-blooded logical thinking. But, as the true geek knows, Spock’s father was from Vulcan and his mother...
by Jeffrey Henning | Jan 16, 2015 | Blog
Here are some of the 2015 market research conferences on our radar. January 27 Net Gain Conference 2015 MRIA Toronto January 29 Kids and Youth Research MRS London February 3 Media Insights & Engagement Conference IIR San Diego February 4 Qualitative 360 – Europe...
