Who People Are Rooting For on Sunday

With Super Bowl LI right around the corner, many are curious as to how the fans feel about the big game, the teams, and the players who will be taking to the field Sunday night. Toluna and Researchscape surveyed over 1,000 Americans about satisfaction with the NFL and...

Major Changes for Online Surveys

Major changes are transforming online surveys, making traditional panel research less representative, severely impacting tracking studies. Increasing Mobile Participation – First, over 40% of panel surveys are now taken on mobile devices, with this expected to...

Tracking Studies in the Age of Mobile

Major changes are transforming online tracking studies, as traditional panel research becomes less representative: Increasing Mobile Participation – First, over 40% of panel surveys are now taken on mobile devices, with this expected to exceed 50% this year...

Amp Up News Releases with Newsmaker Surveys

Surveys are a proven and effective method of generating publicity for organizations. For instance, Visa’s annual survey about prom spending has been picked up by the Washington Post, ABC News, Fortune, NPR Marketplace and dozens of local newspapers and news stations....

Optimizing Survey News Releases for Prospects

Ultimately publicity is about generating business for organizations, yet most press releases aren’t optimized for this. Only 13% of 2016 survey releases linked to a lead-generation form (up from 7% in 2013) to capture a prospect’s contact information in exchange for a...

Optimizing Survey News Releases for Bloggers

Bloggers, in general, are even more pressed for time than reporters and are more likely to cut corners when reporting on your news release. All the resources you provide for reporters will assist bloggers, but they are more likely to use infographics than reporters...