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Study: Marketers Use Personalization Tactics Most on Email
A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels...
Evergage Says Majority Of Brands Use Personalization
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with...
You’ve Got Tail: The State of the Pet Boarding and Daycare Industry
Last year, pet boarding and daycare facilities faced an onslaught of challenges from canine flu to historic flooding to organized online competition...
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Mindtree Survey on the Role of Chief Digital Officers
Mindtree, a leading IT services company with over 23,000 employees, has partnered with Researchscape International on a custom research project....
Location, Location, Location | Building a Strong Patient Connection
The majority of consumers (69%) have stayed with the same primary care doctor for three or more years, according to a survey of 1,000 American...
Guest Blog: Shock and Awe – A Guide to Creating A Customer Experience They’ll Talk About For Life
...According to a Researchscape International study, the top benefits of personalization include, improved customer experience (55%), improved...