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Marketing and Sales Measurement Data Cleanliness Remains A Challenge
Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at...
Drunk Emails, Swearing Among ‘Business Blunders’ Analyzed In Nextiva Survey
According to new research from Nextiva, the state of an organization’s communications has a significant impact on its bottom line, as well as its...
Consumer Expectations Report + Infographic
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations...
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Chief Digital Officers Are More Secure In Their Jobs Than Often Assumed
Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals...
The Real Risks of Not Protecting Your Home
In early 2020, we conducted a survey for Plymouth Rock Assurance [PDF] of 1,000 homeowners across every state in the U.S. to determine how seriously...
What Consumers Think About Loyalty and Rewards
...The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve...