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Marketers Are Starting to “Get” the Real Benefits of Personalization
According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized...
AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service
...A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez,...
Over 1/3 of AI and Analytics Projects in the Cloud Fail Due to Data Quality, New Data Reveals
...“The growth of cloud computing is fundamental to the future of AI, analytics and machine learning initiatives,” said Trifacta CEO Adam Wilson....
Mr. Cooper Survey: Holidays Bring Spending Stress to Many Americans
We conducted a study for mortgage servicing company Mr. Cooper from November 1-3. The purpose of the research was to get a better understanding of...
Meet HENRY: Engel & Völkers Releases New Data Report on America’s Next Generation of Wealth
In partnership with Engel & Völkers Americas, we surveyed 1,003 respondents who fit into the category of High Earners Not Rich Yet (HENRY)...
From Plastic to Virtual: Why Millennials and Credit Cards are Breaking Up
The classic dating phrase “it’s not you, it’s me,” pretty much sums up the relationship between millennials and credit cards. This has continued to...
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Industry Research : ASAPP CX Report Reveals 85% of Customer Service Agents Don’t Want to Return to Contact Centers
Our study "Is the Future of Service at Home?" for ASAPP, an AI Cloud company, was recently published. Conducted from March to April 2022, we queried...
HR Leaders Challenged in Addressing Employee Mental Health Needs
We recently released a study for Uprise Health, a leading digital mental health company, which found that human resources (HR) leaders are finding...
Money Tops COVID as Leading Concern for International Travelers
On behalf of Wise, we polled 2,221 U.S. and Canadian adult (age 18+) consumers in May 2022 about their attitudes towards and plans for international...