by Jeffrey Henning | Oct 11, 2016 | Blog
People who are willing to be members of panels differ in many ways from people who aren’t. This too lessens the representativeness of panel research. For instance, in a recent CASRO webinar, NPD Group reported that 70% of their panel members are introverted, compared...
by Jeffrey Henning | Oct 10, 2016 | tcheevers
The liberal arts component of my education focused on psychology. One of the areas where I find that I’m able to draw on that base is question design. How to ask a question that doesn’t suggest or influence the answer?I recently took a customer satisfaction survey for...
by Jeffrey Henning | Oct 10, 2016 | tcheevers
Last year the Community Managers Meetup in New York City hosted a great panel on the topic of “Social Media, Brands and Holidays”, with participants including Kate Gold, Social Media Director at Food Network; Ying Huang, Senior Organic Marketing...
by Jeffrey Henning | Oct 4, 2016 | Blog
One of the “magic” techniques for improvement representativeness is sample matching. The easiest way to think of sample matching is that is quota sampling on steroids. Now you are not trying to fill a cell of 50 respondents who are women aged 55+; you are trying to...
by Jeffrey Henning | Oct 3, 2016 | tcheevers
I read this post by Ray Poynter and it started me thinking. For background, Ray is one of the first people that I followed when I came to the market research industry from a career in logistics and technology. I introduced myself at an ESOMAR conference and Ray was...
