Common Sample Sizes for PR Surveys in 2016

The typical survey reported in the 2016 corpus of news releases has 1,000 respondents (median size), with 73% having 500 or more responses, 55% having 1,000 or more responses, and 35% having 2,000 or more responses. The smallest sample size was 98 responses. The more...

Designing PR Surveys

Writing a questionnaire for a newsmaker survey is different than designing a customer satisfaction or general market research survey. Such general surveys are often academic, clinical, even boring: in contrast, with a newsmaker survey you are looking for punch and...

DIY Survey Research

I’m old enough to remember typing pools – though not old enough to remember when the secretaries in them were using typewriters. They were using word processors – not software like Microsoft Word but hardware like the Wang OIS, a dedicated system for timeshared word...