by Jeffrey Henning | Jun 2, 2019 | B2B Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys, Worldwide Surveys
“Hold the pickle … hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974 Burger King commercial. Translated into in today’s modern terms, that means we want to personalize your experience....
by Jeffrey Henning | May 29, 2019 | Uncategorized
Two of the most influential marketing trends of 2018, personalization at scale and multi-channel experiences, are both driven by the rapid expansion of data applications. As a result, businesses channeling the tidal wave of available data into more tightly targeted...
by Jeffrey Henning | May 17, 2019 | In the News
Data is sexy.It powers algorithms, finances and my favorite PR campaigns. While we can source it a few different ways, surveys are a powerful way to get strong data and tell trend stories, capture consumer sentiment or validate a company’s product.Read more at...
by Jeffrey Henning | May 16, 2019 | Uncategorized
We recently conducted a survey for visual merchandising software provider One Door, in which we asked nearly 300 retail market leaders about the biggest issues they face in merchandising. The study, which was conducted in early 2019, found that “Forty-eight...
by Jeffrey Henning | May 16, 2019 | B2B Surveys, In the News, Retail Surveys
…Amazon, Apple and Facebook have trained consumers to expect personalization in their buying experience. A recent Evergage and Researchscape International survey found 87 percent of marketers experienced success with personalization yet think their organizations...
