by Jeffrey Henning | Jun 13, 2019 | Uncategorized
When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another. This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers...
by Jeffrey Henning | Jun 13, 2019 | Uncategorized
Customer experience horror stories are rampant. Everybody has one. On any given day, you can turn on the news or scroll through social media only to find countless narratives that detail nightmare vacations, excessive wait times or ill-mannered employees. Read more at...
by Jeffrey Henning | Jun 13, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a tailored interaction. In a recent survey by Evergage and Researchscape, 85% of marketers reported that their customers have come to...
by Jeffrey Henning | Jun 11, 2019 | consumer-research, MRX Surveys, Transportation Surveys
60% vacationing, for 7 days, spending $1,200 Six out of ten Americans are taking vacation this summer, with plans driven by economics and marital status. Seven out of ten (71%) married adults will vacation, compared to just half of divorced adults (49%). While only...
by Jeffrey Henning | Jun 6, 2019 | In the News
PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the...
