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5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing

5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing

by Jeffrey Henning | Jun 13, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a tailored interaction. In a recent survey by Evergage and Researchscape, 85% of marketers reported that their customers have come to...
2019 Summer Vacation Survey

2019 Summer Vacation Survey

by Jeffrey Henning | Jun 11, 2019 | consumer-research, MRX Surveys, Transportation Surveys

60% vacationing, for 7 days, spending $1,200 Six out of ten Americans are taking vacation this summer, with plans driven by economics and marital status. Seven out of ten (71%) married adults will vacation, compared to just half of divorced adults (49%). While only...

The PR Agency Dilemma: How to Delight Clients over the Long Term

by Jeffrey Henning | Jun 6, 2019 | In the News

PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often deteriorates. Steady performance erodes into boredom, then impatience, discontent, blame and finally dissolution of the...
20 Ways to Make the Live Chat Experience More Personal

20 Ways to Make the Live Chat Experience More Personal

by Jeffrey Henning | Jun 6, 2019 | Uncategorized

Have you ever called a customer service line in desperate need of assistance only to be greeted by an automated system? Have you ever gone on a company’s website, and initiated live chat support (with what you thought was a real person) only to have a poorly...
Five Key Gaps Limiting Visual Merchandising Confidence

Five Key Gaps Limiting Visual Merchandising Confidence

by Jeffrey Henning | Jun 3, 2019 | B2B Surveys, In the News, Retail Surveys

  How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated,...
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