by Jeffrey Henning | May 13, 2019 | Uncategorized
For more than two decades, the value of personalization has been largely unquestioned in marketing circles. Most marketing leaders now view personalization as essential to marketing success, and providing personalized marketing messages and customer experiences has...
by Jeffrey Henning | May 6, 2019 | Uncategorized
Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences,...
by Jeffrey Henning | May 3, 2019 | Blog, MRII
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile...
by Jeffrey Henning | May 3, 2019 | B2B Surveys, Cloud Platform Surveys, Employee Surveys, In the News
When legacy Business Intelligence (BI) solutions emerged, the goal was to simplify data access and analysis across an entire company. Sadly, the benefits of these solutions were never realized. Decades later, companies still aren’t seeing the adoption they...
by Jeffrey Henning | May 1, 2019 | In the News
Email serves up a constant conundrum. We need it to get our work done, yet seeing the number of unread missives ratchet up over the course of the day can send even the most steady among us into a sweat. Unfortunately, we are often not our best selves coping with the...
