Two of the most influential marketing trends of 2018, personalization at scale and multi-channel experiences, are both driven by the rapid expansion of data applications. As a result, businesses channeling the tidal wave of available data into more tightly targeted marketing campaigns are reaping remarkable rewards.

In the United States alone, 74 percent of adblock users say that they will leave a site that has adblock walls. More than 380 million mobile devices now use adblockers, as well. However, more than three out of four adblock users said that they are willing to view some ads – only targeted, relevant ads. They don’t have time for distractions and they want their relationships with preferred suppliers to be consistent.

Read more at Limelight.