Arrivia Report: 2024 Travel Loyalty Outlook (1Q 24)
For Arrivia we conducted a survey of 101 loyalty program administrators and loyalty professionals in the U.S. and 2,216 U.S. consumers that belong to one or more travel loyalty programs. The survey was fielded in September 2023, and we found that a larger proportion...
New Global Survey Finds Enterprises Lack Direction and Training for Workers on the Use of GenAI Tools
For UiPath we conducted research via an online survey that was fielded in March–April 2024. There were 9,047 respondents to the survey from nine countries: the United States, Australia, Japan, Singapore, Korea, Hong Kong, France, Germany, and the United Kingdom. This...
Measurement Matters: Insights from PR Council and AMEC’s Industry Survey
We surveyed agencies and brands about their measurement practices.
Setting Goals for PR Surveys
Goals for newsmaker surveys focus your efforts and save you time and budget. Common goals might serve either the long term or short term.