For Arrivia we conducted a survey of 101 loyalty program administrators and loyalty professionals in the U.S. and 2,216 U.S. consumers that belong to one or more travel loyalty programs. The survey was fielded in September 2023, and we found that a larger proportion of the 2023 respondents offer travel rewards (95% vs. 65%), programs with travel booking capabilities have significantly increased, soaring from 61% to 84%. Furthermore companies are also planning to offer new travel rewards or benefits soon (up from 63% to 84%).
Read more at Global Loyalty Organization.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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