The Press Doesn’t Care About Your ICP
Surveying your ideal customer profile (ICP) can actually work against you when creating media-worthy studies.
Collaborating to Design Effective Questionnaires
Here’s a five-step agenda for running effective meetings to design questionnaires.
Market Research Conference Calendar
Here are the major market research conferences on our calendar, sorted by month.
UAE Residents Reveal Desired Traits in a Human-Like AI Assistant Technology Trending UAE Residents Reveal Desired Traits in a Human-Like AI Assistant
We discovered in our recent survey for Yango that consumers in the UAE place high value on personalisation and accurate understanding in AI assistants. Conducted between February 7th and 20th, the survey aimed to discover the important features that the 500...
Hot Topics, Cool Data: Stand Out with Newsmaker Surveys
In a recent webinar, we shared strategies for newsmaker surveys that will resonate with journalists and create buzz.