The Myth of Margin of Error
Margin of error as popularly understood overstates the reliability of research results in at least three key ways, because it ignores other sources of error.
UAE Residents Reveal Desired Traits in a Human-Like AI Assistant Technology Trending UAE Residents Reveal Desired Traits in a Human-Like AI Assistant
We discovered in our recent survey for Yango that consumers in the UAE place high value on personalisation and accurate understanding in AI assistants. Conducted between February 7th and 20th, the survey aimed to discover the important features that the 500...
How To Talk at Work About The Attempted Trump Assassination
Our survey for Integral, was highlighted by Ragan to better understand employee’s opinions regarding politics in the workplace. Conducted in early July, the survey of 2,000 US adults found that 47% believe they should have the ability to express their political...
Arrivia Report: 2024 Travel Loyalty Outlook (1Q 24)
For Arrivia we conducted a survey of 101 loyalty program administrators and loyalty professionals in the U.S. and 2,216 U.S. consumers that belong to one or more travel loyalty programs. The survey was fielded in September 2023, and we found that a larger proportion...