by Jeffrey Henning | Jul 28, 2015 | In the News
As the new director of brand partnerships in the beauty sector for Skyword, I was thrilled to find that the first conference we were hosting, Content Rising Summit, would be taking place in Boston just weeks after my arrival. I counted down the days to the big event....
by Jeffrey Henning | Jul 13, 2015 | Uncategorized
Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits. The current situation? According to April, 2015 polling by Researchscape for Evergage, found that 58...
by Jeffrey Henning | Jul 12, 2015 | Uncategorized
Recently, a study by Data Intensity and Researchscape International found that a whopping 63% of B2B companies are frustrated by the amount of time it takes to attain meaningful results and data insights that they need to make business decisions. If you are a B2B...
by Jeffrey Henning | Jul 6, 2015 | Uncategorized
Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization—defined as data-driven personalization completed in less...
by Jeffrey Henning | Jul 1, 2015 | B2B Surveys, Business Intelligence and Data Analytics Surveys, In the News
Data Intensity and Researchscape International released the results of a survey on June 29, showing that 63 percent of B2B companies are frustrated with the time it takes to receive insight from data analytics. Specifically, a majority of companies find it challenging...
