Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits.
The current situation? According to April, 2015 polling by Researchscape for Evergage, found that 58 percent of global marketers now employ real-time personalization. That’s defined as data-driven personalization completed in less than one second.
Read more at The Digital Marketing Blog.