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Intermedia Adds File Backup, Archiving to Dedicated Exchange Email Solution on AWS

by Jeffrey Henning | Jul 8, 2016 | Uncategorized

Following the availability launch of Dedicated Exchange on AWS, Intermedia.net, Inc. is announcing the availability of additional services for Amazon Web Services (AWS) customers, including its proprietary 2-in-1 file backup and sharing solution SecuriSync, as well as...
Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics

Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics

by Jeffrey Henning | Jul 5, 2016 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys, Worldwide Surveys

Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant personalized content, messages and experiences in real-time across Websites, social media, email and mobile devices to foster...
Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics

Study: Marketers Use Personalization Tactics Most on Email

by Jeffrey Henning | Jun 30, 2016 | B2B Surveys, In the News, Worldwide Surveys

A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels for personalization, with mobile websites (27%) coming in a distant third. Nine out of ten marketers either use or...

Ransomware and Cyber Extortion Are on the Rise – What Can Be Done?

by Jeffrey Henning | Jun 27, 2016 | Uncategorized

The goal of the hackers is not to destroy or permanently encrypt the data, but to secure fast payment of the ransom. That is the ransomware business model – quick cash. Historically, the amount of ransom demanded by the perpetrators has been relatively low in order to...

Personalization Popular, But Held Back By Budget And Skill

by Jeffrey Henning | Jun 24, 2016 | Uncategorized

55% of respondents from organizations that are not implementing any personalization yet, plan to use website or in-app personalization (web or mobile) within the next year. Of those already using personalization, 89% report an improvement or “lift”, and of those, 53%...
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Top 10 Posts

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  • Rewrite Agreement Scales to Eliminate Acquiescence Bias
  • The Case for 5-Point Unipolar Scales
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  • Is the Ideal Survey Length 20 Minutes?

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