Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape

Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape

by | May 19, 2026 | AI and Machine Learning Surveys, B2B Surveys, Business Intelligence and Data Analytics Surveys, CEO Surveys, In the News, Logistics/Supply Chain Surveys, Professional Service Surveys, Worldwide Surveys

We conducted the PRGN Influence Insights Survey of 1,800 business, marketing and communications professionals across 48 countries to find how organizations are navigating the evolving landscape of artificial intelligence and expanding communication channels. We found...
Trust, Reputation and Digital Engagement Drive Brand Influence

Trust, Reputation and Digital Engagement Drive Brand Influence

by | Apr 30, 2025 | B2B Surveys, Business Intelligence and Data Analytics Surveys, CEO Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

For the Public Relations Global Network, we conducted a survey of 546 marketing, communications and business leaders in 40 countries, offering an up-to-date snapshot of global market dynamics. We found that the vast majority (89%) of business leaders view brand...