by Jeffrey Henning | Jul 6, 2015 | Uncategorized
Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization—defined as data-driven personalization completed in less...
by Jeffrey Henning | Jul 1, 2015 | B2B Surveys, Business Intelligence and Data Analytics Surveys, In the News
Data Intensity and Researchscape International released the results of a survey on June 29, showing that 63 percent of B2B companies are frustrated with the time it takes to receive insight from data analytics. Specifically, a majority of companies find it challenging...
by Jeffrey Henning | Jun 30, 2015 | Uncategorized
New research on data analytics reveals that the majority (63%) of B2B companies polled are frustrated by the amount of time it takes to attain the meaningful reports and data insights they seek to make more informed business decisions. It also revealed that most...
by Jeffrey Henning | Jun 30, 2015 | Uncategorized
Nine out of ten marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly half of marketers surveyed intend to increase their budgets for personalization over the year ahead—with 80% planning to...
by Jeffrey Henning | Jun 24, 2015 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
Real-time personalization provider Evergage recently published the results of a new survey revealing that 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly 1 in 2 marketers surveyed...
