by Jeffrey Henning | Aug 16, 2015 | Uncategorized
In the previous post we talked about how the marketing stack is killing your business due to the large number of solutions in it. But as a B2B marketer who needs insights, how do you deal with this challenge? The two most common approaches are to: Use the built-in...
by Jeffrey Henning | Jul 29, 2015 | B2B Surveys, In the News, Petcare Industry Surveys
International Boarding and Pet Services Association, in conjunction with business consultant Crystal Canine, recently commissioned Researchscape to conduct an online financial survey of pet care service business owners. Highlights of the survey of 193 pet care service...
by Jeffrey Henning | Jul 28, 2015 | In the News
As the new director of brand partnerships in the beauty sector for Skyword, I was thrilled to find that the first conference we were hosting, Content Rising Summit, would be taking place in Boston just weeks after my arrival. I counted down the days to the big event....
by Jeffrey Henning | Jul 13, 2015 | Uncategorized
Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits. The current situation? According to April, 2015 polling by Researchscape for Evergage, found that 58...
by Jeffrey Henning | Jul 12, 2015 | Uncategorized
Recently, a study by Data Intensity and Researchscape International found that a whopping 63% of B2B companies are frustrated by the amount of time it takes to attain meaningful results and data insights that they need to make business decisions. If you are a B2B...
