Real-time personalization provider Evergage recently published the results of a new survey revealing that 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly 1 in 2 marketers surveyed (49%) intends to increase their budgets for personalization over the year ahead, with 80% planning to increase them significantly (by more than 10%). According to a worldwide survey of 242 marketers conducted by Evergage, in conjunction with Researchscape International.
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