by Jeffrey Henning | Jun 23, 2015 | Uncategorized
The majority of marketers reported a lift from their personalization initiatives, and approximately half said they are seeing a lift greater than 10 percent. Nearly all (91 percent) marketers either use or intend to use personalization for online customer interactions...
by Jeffrey Henning | Jul 15, 2014 | In the News
Today, Instant.ly, the world’s first on-demand consumer insights platform, announced the expansion of its technology portfolio with the introduction of Instant.ly Concept Test™. Designed to provide consumer packaged goods (CPG) brands and retailers with an...
by Jeffrey Henning | Aug 14, 2013 | In the News
For all its wonder, the Web can be a dangerous place. While certain groups complain about certain content, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute...
by Jeffrey Henning | Jun 19, 2013 | In the News
Innovation is alive and well in the market research industry – and adjacent to it – if the GreenBook Insights Innovation Exchange (IIEX) conference, concluding today in Philadelphia, is any indication. Innovations are coming both in observational and directed...
by Jeffrey Henning | May 22, 2013 | In the News
In the US, the Marketing Research Association (MRA) has appointed Nestle Purina PetCare insights exec Jill Donahue as its 2013-2014 Chairman.Read more at Mr. Web.
