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Plant-Based? I’ll Have What She’s Having!

Plant-Based? I’ll Have What She’s Having!

by Jeffrey Henning | Jun 18, 2019 | Consumer Surveys, Food and Fitness Surveys, Healthcare Surveys, In the News, Nonprofit Surveys

Plant-based meat alternatives like Beyond Meat and Impossible Burger are popping up everywhere, from fast food chains to the stock market. 4A’s Research partnered with Researchscape, an agile market research consultancy, to survey 1,000 consumers on their eating...
5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing

5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing

by Jeffrey Henning | Jun 13, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a tailored interaction. In a recent survey by Evergage and Researchscape, 85% of marketers reported that their customers have come to...

Customer Experience Expert Round-Up: 6 Brands That Are Getting it Right

by Jeffrey Henning | Jun 13, 2019 | Uncategorized

Customer experience horror stories are rampant. Everybody has one. On any given day, you can turn on the news or scroll through social media only to find countless narratives that detail nightmare vacations, excessive wait times or ill-mannered employees. Read more at...

Survey Shows Personalization Benefits, With AI-Based Personalization on the Rise

by Jeffrey Henning | Jun 13, 2019 | Uncategorized

When it comes to delivering top-notch customer experiences, one size doesn’t fit all. And what motivates one shopper to convert may be completely off-base for another. This isn’t news to retail marketers. They’ve long acknowledged the importance of treating customers...
TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact

TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact

by Jeffrey Henning | Jun 13, 2019 | B2B Surveys, Employee Surveys, In the News

This is the second year TCI distributed the confidential online survey to companies of all sizes and industries throughout the state with the goal of understanding what’s working to develop, retain and advance women employees in Massachusetts. The 2019 survey was...
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