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Marketers Are Starting to “Get” the Real Benefits of Personalization

Marketers Are Starting to “Get” the Real Benefits of Personalization

by Jeffrey Henning | Feb 5, 2020 | B2B Surveys, Employee Surveys, In the News, Retail Surveys

According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and...
AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service

AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service

by Jeffrey Henning | Jan 27, 2020 | AI and Machine Learning Surveys, B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Worldwide Surveys

…A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez, are successfully using machine learning to boost online sales conversions. The retailers use machine learning to...

Avoid These Roadblocks to Effective Personalization in Your Emails

by Jeffrey Henning | Dec 12, 2019 | Uncategorized

…Over half (55%) of marketers have indicated that they have insufficient data for effective email personalization (Evergage and Researchscape International’s 2018 Trends in Personalization report). This may be due to inadequate data-capturing capabilities as...
Top 10 Obstacles for Personalization and How to Overcome Them

Top 10 Obstacles for Personalization and How to Overcome Them

by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys

Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this,...
Top 10 Obstacles for Personalization and How to Overcome Them

The Rise of Artificial Intelligence in Marketing

by Jeffrey Henning | Oct 20, 2019 | AI and Machine Learning Surveys, B2B Surveys, In the News, Retail Surveys

…Studies have shown using AI to deliver personalized content on websites presents significant improvements in performance. One recent study, done by Evergage and Researchscape International reported a 63 percent improvement in conversion rates when marketers...
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