Coming in 1st of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Research Live. Originally started as a companion to Research magazine, Research Live has grown into the web news hub of the Market Research Society (which itself made the Researchscape 50 at #31). How prominent is Research Live? Over 10% of the links shared on #MRX are to its articles.
Some of Research Live’s top #MRX posts from the over 2,000 shared in the past year:
- Twitter: a network of influence – Who’s setting the agenda for the MR debate on Twitter? Brian Tarran joins the dots to find out.
- ‘The role researchers play today might not be there tomorrow’ – Coke’s Stan Sthanunathan urged the MR industry to embrace technology or get left behind in his keynote speech at The Market Research Technology Event.
- Open to all? – Peter Dann and Adam Staton of The Nursery probe consumer attitudes to privacy in social media – and ask whether researchers are welcome.
- Pinterest – get stuck in – Pinterest, the social media obsession of the moment, could be a rich source of consumer insight – and a handy research tool too, says Bronwen Morgan.