Research Live logoComing in 1st of the Researchscape 50 — the most mentioned sites on the #MRX Twitter channel — is Research Live. Originally started as a companion to Research magazine, Research Live has grown into the web news hub of the Market Research Society (which itself made the Researchscape 50 at #31). How prominent is Research Live? Over 10% of the links shared on #MRX are to its articles.

Some of Research Live’s top #MRX posts from the over 2,000 shared in the past year:

  • Twitter: a network of influence – Who’s setting the agenda for the MR debate on Twitter? Brian Tarran joins the dots to find out.
  • ‘The role researchers play today might not be there tomorrow’ – Coke’s Stan Sthanunathan urged the MR industry to embrace technology or get left behind in his keynote speech at The Market Research Technology Event.
  • Open to all? – Peter Dann and Adam Staton of The Nursery probe consumer attitudes to privacy in social media – and ask whether researchers are welcome.
  • Pinterest – get stuck in – Pinterest, the social media obsession of the moment, could be a rich source of consumer insight – and a handy research tool too, says Bronwen Morgan.

Read Research Live

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.