by Jeffrey Henning | Apr 7, 2020 | Uncategorized
In a recent study, titled, “2019 Trends in Personalization Report” (Evergage/Researchscape), 98% of respondents indicated that they felt personalization helps advance customer relationships, with 70% saying it has a “strong” or “extremely strong” effect. Read the...
by Jeffrey Henning | Mar 29, 2020 | Uncategorized
Personalization use cases, techniques, benefits and the space as a whole have evolved dramatically in the last seven years. Evergage, in conjunction with Researchscape International, has fielded a survey about trends in personalization over these years and have seen...
by Jeffrey Henning | Feb 24, 2020 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years… …Each year, the highly anticipated findings are cited by top business and industry publications – including...
by Jeffrey Henning | Feb 14, 2020 | Uncategorized
…according to one study, 79% of companies that exceed their revenue goals have a documented strategy for personalized marketing. This likely comes as no surprise to content marketers who already recognize the power of personalization. A study by Evergage and...
by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, Employee Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys
…According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree that personalization helps advance customer relationships. Among these marketers, 70% claim that personalization has...
