New MR Agile MR

I read this post by Ray Poynter and it started me thinking. For background, Ray is one of the first people that I followed when I came to the market research industry from a career in logistics and technology. I introduced myself at an ESOMAR conference and Ray...

Voice of the Customer Experience

I’ve seen several articles on voice of the customer (VOC) and customer experience lately. Reading them reminded me of conversations that we have with businesses and organizations every week.This week, we were talking about simplicity, helping marketing and...