by Jeffrey Henning | Oct 10, 2016 | tcheevers
The liberal arts component of my education focused on psychology. One of the areas where I find that I’m able to draw on that base is question design. How to ask a question that doesn’t suggest or influence the answer?I recently took a customer satisfaction survey for...
by Jeffrey Henning | Oct 3, 2016 | tcheevers
I read this post by Ray Poynter and it started me thinking. For background, Ray is one of the first people that I followed when I came to the market research industry from a career in logistics and technology. I introduced myself at an ESOMAR conference and Ray was...
by Jeffrey Henning | Sep 19, 2016 | tcheevers
At a Skyword Content Rising event in New York City, Rob Robinson told his story of developing a content marketing team as Integrated Marketing Manager at Tom’s of Maine, a socially conscious provider of personal care products.He started his story by relating the...
by Jeffrey Henning | Sep 12, 2016 | tcheevers
I’ve seen several articles on voice of the customer (VOC) and customer experience lately. Reading them reminded me of conversations that we have with businesses and organizations every week.This week, we were talking about simplicity, helping marketing and...
by Jeffrey Henning | Sep 7, 2016 | tcheevers
I received an email written in Dutch this week, reminding me of my time working with KLM and the Dutch PTT. Some days, I would take the evening flight from New York, attend meetings in Den Haag when I arrived the next morning and then return on the afternoon flight...
