Perspectives on Content Cadence

Speaking with Communications professionals on a regular basis (corporate and agency), the question that has been percolating in my mind is “What’s the optimal cadence for communicating with an audience?” The range seems to stretch from annually, biannually, to...

Jon Krosnick: Charged Particles

Jon Krosnick, Professor of Communication, Political Science, and Psychology, Stanford University spoke at the NYAAPOR meeting on May 15th. On the topic of polling, Jon started by pointing out the crisis in the public image of polling, citing Nate Silver’s comment that...

Social Currency in 7 Dimensions

Vivaldi Partners presented at the NY AMA to a capacity crowd at the Scandinavia House in New York City. The topic of “social currency” was explored by the panelists from Saks 5th Avenue, AB InBev, and Cadillac. Each attendee received a gold envelope with a “key” (USB...

Social Marketing and Holidays

Last year the Community Managers Meetup in New York City hosted a great panel on the topic of “Social Media, Brands and Holidays”, with participants including Kate Gold, Social Media Director at Food Network; Ying Huang, Senior Organic Marketing...