by Jeffrey Henning | Sep 6, 2016 | tcheevers
I was speaking with a professional colleague recently about lists. I was reminded of my Dad, who spent a significant part of his career in the list business.In those days, specialty interest magazines like Modern Bride, Car & Driver, Psychology Today, and PC...
by Jeffrey Henning | Aug 25, 2016 | tcheevers
Bloggers regularly post about the demise of market research. One consistent topic in these ‘demise’ posts is the rise of Do It Yourself (DIY) research. The argument posits that individuals without research training using survey tools cannot achieve comparable results...
by Jeffrey Henning | Aug 20, 2016 | tcheevers
Having coffee with Jonathan Ziegel, VP of Experience Strategy at Ogilvy CommonHealth Worldwide, we landed at one point on the topic of customer satisfaction and CSAT surveys.As I was recounting a few of my recent consumer experiences, Jonathan suggested that we, as...
