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Why Digital Marketers Should Be More Like Personal Shoppers

by Jeffrey Henning | Jun 14, 2018 | Uncategorized

Data doesn’t lie. Personalization maps to revenue. Businesses that harness the power of personalization are seeing results. This shouldn’t be too surprising. Consumers expect a personalized experience, and they will reward companies that deliver it. Read more at...
E-shoppers prefer ‘Try Before You Buy’ payment choice

E-shoppers prefer ‘Try Before You Buy’ payment choice

by Jeffrey Henning | Jun 13, 2018 | Consumer Surveys, E-Commerce Surveys, Finance Surveys, In the News, Retail Surveys

Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer ‘Try Before You Buy’ payment choice, says a recent study. This facility has also helped retailers address the...

Online Shoppers Indicate Strong Preference for ‘Try Before You Buy’ Payment Choice

by Jeffrey Henning | Jun 11, 2018 | Uncategorized

Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online because they don’t have the chance to see or try on those items first. According to a new national study, online retailers could address this...
‘Blessing from God’ | Apple Watch May Have Saved Florida Teen’s Life

‘Blessing from God’ | Apple Watch May Have Saved Florida Teen’s Life

by Jeffrey Henning | May 8, 2018 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News

LITHIA, FL — Two local parents say an Apple Watch they got for her their daughter during Christmas saved her life. Notifications about Deanna Recktenwald’s heart rate led to a hospital visit, just in time to pick up a major issue with her kidneys. Their...

Personalization Gaining Value in Retail Customer Experience, Study Reveals

by Jeffrey Henning | May 4, 2018 | Uncategorized

Personalization is paying off with nine out of 10 digital marketers reporting a lift in business but more than half describe personalization maturity level as limited. That’s the finding of an Evergage and Researchscape International study regarding the...
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