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Personalization by the numbers—what’s working, what needs improving?

by Jeffrey Henning | Jul 7, 2018 | Uncategorized

New research finds that nearly 8 in 10 marketers (77 percent) think personalization should be a bigger priority in their organizations—but it’s clear that one size definitely doesn’t fit all, as marketers cite challenges in campaign execution in their efforts to...
33 PERCENT OF AMERICANS ARE LESS PROUD TO BE AMERICAN DUE TO DONALD TRUMP: DATA

33 PERCENT OF AMERICANS ARE LESS PROUD TO BE AMERICAN DUE TO DONALD TRUMP: DATA

by Jeffrey Henning | Jul 4, 2018 | Consumer Surveys, Government and Policy Surveys, In the News

On this Fourth of July, 33 percent of Americans say Donald Trump has them feeling less proud to be an American, according to new data released by a Bay Area public relations. The findings from San Francisco boutique PR agency Bospar indicate that Trump has 24 percent...

Shoppers May Shun Retailers with Poor Product Suggestions

by Jeffrey Henning | Jul 2, 2018 | B2B Surveys, Employee Surveys, In the News, Retail Surveys

Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss....
INCREASING B2B SOCIAL SCREEN TIME WITH VIDEO

INCREASING B2B SOCIAL SCREEN TIME WITH VIDEO

by Jeffrey Henning | Jun 27, 2018 | B2B Surveys, Employee Surveys, In the News

For B2B brands, engaging buyers in social conversations early in the buying process can help them get ahead of the competition. Videos are a key way to get them talking. Video content can help bring a B2B brand’s story to life in social channels, and create...

Fill Technical Talent Gap for the More Than 2k Open Software Dev Jobs

by Jeffrey Henning | Jun 20, 2018 | Uncategorized

Coding Dojo, the leading technology bootcamp dedicated to transforming businesses and careers through programming literacy, today announced the opening of its East Bay campus to address the rising local demand for programming skills. With more than 2,300 open software...
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