Personalization is paying off with nine out of 10 digital marketers reporting a lift in business but more than half describe personalization maturity level as limited.

That’s the finding of an Evergage and Researchscape International study regarding the importance of personalization in the retail customer experience. Nearly eight of 10 marketers, 77 percent, believe personalization should have a higher priority in organizations, according to a press release.

Read more at Retail Customer Experience.