We recently partnered with Optavise to conduct a survey of 1061 US employees working outside of the insurance industry with healthcare provided by their employer. The purpose of this study was to expose the level of knowledge possessed by these employees and what additional steps their employers can take to better inform their workers. In the 2023 Healthcare Literacy Report we found that fewer respondents were confident in understanding their healthcare plan than last year, with only 68% reporting they were very or extremely confident. Online resources have seen an increase in use by HR departments, growing from 53% in 2022 to 63% this year. This means that less employees are receiving one on one advice, which may have a connection to the fact that only 68% of employees find online resources helpful, opposed to the 84% that value personalized help.

Read more on PRNewswire.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.