by Jeffrey Henning | Jan 14, 2020 | Consumer Surveys, In the News, Major Media, MRX Surveys, Sports Surveys
“We classified 27% of the NFL fans that we talked with are at least a little superstitious,” says Jeffrey Henning who runs Researchscape, a Florida market research company. “They often had very elaborate rituals that, for some reason, involved...
by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, Cloud Platform Surveys, In the News, Major Media, Worldwide Surveys
“With technology change accelerating, the CDO needs to master technologies like cloud and AI and deeply understand the business to be successful. They also need to understand organizational culture and navigate change management expertly to succeed.” The study, which...
by Jeffrey Henning | Jun 2, 2019 | B2B Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys, Worldwide Surveys
“Hold the pickle … hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974 Burger King commercial. Translated into in today’s modern terms, that means we want to personalize your experience....
by Jeffrey Henning | Apr 18, 2019 | B2B Surveys, Consumer Surveys, Energy Sector Surveys, In the News, Major Media
Consumers are generally unaware of how they can take their energy use into their own hands and help to reduce greenhouse gas emissions (GHG), and ultimately, the impacts of climate change. Inspire commissioned Researchscape International to conduct a survey of 1,000...
by Jeffrey Henning | Jan 12, 2019 | B2B Surveys, Employee Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys
Events are infrequent but important. According to a survey we conducted in partnership with Researchscape, 97% of respondents who attend at least three events per year say that events have influenced their decision to choose a vendor. That’s an astonishing number. You...
by Jeffrey Henning | Nov 22, 2018 | B2B Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys
…In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in email and on their own websites, but only a quarter of them use it in their mobile sites and apps, according to a...
