Act! Released Findings On the Role of CRM in Today’s SMBs

Act! Released Findings On the Role of CRM in Today’s SMBs

In May, we partnered with Act! to survey 1,146 U.S. small and medium-sized business owners and managers. The study was conducted to better understand how their usage of customer relationship management (CRM) and marketing automation solutions have impacted their...
Salesforce Recognized as a Leader in 2021 Gartner Magic Quadrant for Personalization Engines

Salesforce Recognized as a Leader in 2021 Gartner Magic Quadrant for Personalization Engines

Our 2020 Trends in Personalization study for Salesforce was recently cited as part of why Salesforce made Gartner’s Personalization Engines Magic Quadrant as a leader in the industry. The study asked 326 marketing professionals across industries and countries...
Not Everyone is Feeling the Recovery: The Economy as Told By 8 Charts

Not Everyone is Feeling the Recovery: The Economy as Told By 8 Charts

The COVID-19 coronavirus has had a serious impact on many American’s lives, as a poll conducted by Researchscape of 3,113 US adults found that only 11% of non-university graduates found themselves in better economic standing during the pandemic, compared to 31%...